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How To Stop Users Making Stupid Mistakes

Something not everybody thinks about when designing a website is how to avoid user errors. If someone makes a mistake navigating or understanding the function of the website, is it their own fault, or the designer’s?

The answer is it doesn’t matter. The web designer needs to solve the problem, or the website is going to lose business due to people getting frustrated and giving up. Solving the issue at the top level and making everything work for the benefit of the user is going to result in your site getting a more favourable reaction from people, and make it easier for them to spend money with you. Here are some ideas on how to incorporate these fixes from the beginning.

  1. Use familiar design patterns
    Make use of frameworks that are already in use around the Internet, because people are already naturally comfortable around things that feel familiar. If someone can navigate round your site intuitively because you’ve taken an existing layout and improved it rather than inventing something unique for the sake of it, errors are likely to be minimised. A consistent horizontal menu bar providing access to all areas of the site is a great example of how to make users feel at home.


Trends In Website Design For 2016 And Beyond

Since Google’s drive to become more “mobile ready” last year, the main emphasis has been on responsive design websites, as it is just as important today for a website to look good on mobile devices, tablets and smartphones as they do on laptops and desktops. To make sure modern websites look great on all these device sizes and perform their functions efficiently, various trends are cropping up more often.

Some trends that are emerging that are emerging as forerunners in web design in 2016 so far include:

  1. User centred design

The average user only spends 10-15 seconds on a web page, and the only way to hook them during this time is to offer something of value. Having useful, informative content presented immediately is now essential. Anything above the fold is going to be seen straight away, and if it isn’t good enough, anything below the fold probably won’t be seen at all.

  1. More of material design

Material design is Google’s UX-focused “design language” which you will have seen around if you use Google Search, Google+ or pretty much any Android device. It’s ideal for creating flat layouts in various colours that look clean, fun and professional. Since material design is a minimalistic look that lends itself well to all sorts of designs, it’s perfect for responsive web templates so we’re seeing it more and more. (more…)