Since Google’s drive to become more “mobile ready” last year, the main emphasis has been on responsive design websites, as it is just as important today for a website to look good on mobile devices, tablets and smartphones as they do on laptops and desktops. To make sure modern websites look great on all these device sizes and perform their functions efficiently, various trends are cropping up more often.
Some trends that are emerging that are emerging as forerunners in web design in 2016 so far include:
- User centred design
The average user only spends 10-15 seconds on a web page, and the only way to hook them during this time is to offer something of value. Having useful, informative content presented immediately is now essential. Anything above the fold is going to be seen straight away, and if it isn’t good enough, anything below the fold probably won’t be seen at all.
- More of material design
Material design is Google’s UX-focused “design language” which you will have seen around if you use Google Search, Google+ or pretty much any Android device. It’s ideal for creating flat layouts in various colours that look clean, fun and professional. Since material design is a minimalistic look that lends itself well to all sorts of designs, it’s perfect for responsive web templates so we’re seeing it more and more. (more…)